Meet the Team: Erin, Social Media Director
Her friends and family call her "Erin" but around the office we refer to her as Donna. Donna Draper that is. We've done a DNA test and it turns out Erin is Don Draper's Jewish sister. She's more gentle (and sober) than Don but 100% his equal in terms of creative genius despite being half his age. The puns, taglines, and alliteration that Erin constantly integrates into our clients' instagram captions, monthly newsletters, and creative collateral breathes life and personality into their brand. Whether you're a Mad Meg client who's already an Erin fan or a college student looking to score a creative job after graduation - you're going to want to absorb the following interview. Don Draper famously said, "You want some respect? Go out and get it for yourself." Erin has done just that.
Any nicknames, Erin?
Slerin, Zero, Mom, Tzeitel, Er-bear, E-Money (given to me by Megan)...the list goes on.
Where were you before this?
Fresh outta school at The University of Arizona. I won't go on because I'm pretty sure my co-workers are sick of hearing about how much I love and miss it.
How did you get started at Mad Meg?
The light at the end of the tunnel of a post-college funk after interviewing for numerous boring jobs and almost caving in. I found Mad Meg in a Google search for boutique PR firms and was led to their page. Right before my interview, I remember my mom saying, "I think this is the one"- to which she was correct (mom knows best, right?!). I started as an intern and learned the lay of the land, my strengths and weaknesses, and the spirit of the company. In January of 2017, I was offered a full-time position and have never looked back.
Favorite part of your job?
It's a toss-up between the amount of creative liberty there is within so many projects, and seeing how our relationships with clients grow with all of the milestones we hit. Oh, and the events are pretty fun too.
What’s your all-time favorite town or city? Why?
Hands down, New York City. I visit just about every year and will never get sick of it. I've seen so many different sides of NYC: going with my family and exploring the tourist route, following the daily lives of my cousins who were raised in Manhattan, girls night outs in the East Village, to staying with my best friend who is basically living in a tiny closet she likes to call an apartment. There are so many more ways I want to experience the city, but until I have the time in my life to do so, I make the most of my once a year visit. Each experience is thrilling on its own and it truly is the city where anything is possible.
What are your favorite restaurants around Houston?
Houston is an underrated culinary hub with so many places I'm dying to try! I'll list some of the oldies but goodies: Happy hour I'm all about Uchi, order a kara kyuri (or two!) and if you haven't tried the brussel sprouts, what are you doing with your life? For tex-mex, hands down Lupe Tortillas- I was born and raised on their beef fajitas and it was always the first stop when returning home from school. I also have an unhealthy obsession with any of the Adair concepts.
Favorite Instagram accounts to follow?
Something Navy because I want her wardrobe...and her adorable daughter Ruby Lou, Allana Davison for her cool-girl aesthetic, goofy sense of humor, and makeup skills (I want to be her friend), and my little sister Paige, because she is the cooler, louder, red-headed version of me and I want to vicariously live through her while she's still at my alma mater.
You're the newest to the Mad Meg team. Any advice for anyone looking for a job in social media?
It's not the tools you have but how you use it. Social media is more than just knowing how to post pretty pictures to obtain an "aesthetically pleasing" feed. Research a company, study their jargon, know their competitor, and understand your audience. Follow accounts you love, save posts to collections on social media for later inspiration, and pick up on their tricks to better your work. Even if you think you might know it all, there is always more that you could learn. It's an exciting role that is constantly evolving.
I'll end with my favorite Harry Potter quote: "Happiness can be found even in the darkest of times, if one only remembers to turn on the light", - Albus Dumbledore.